starting a small business

I remember planning how I will apply everything I learnt on my marketing and branding course in my own little business after University. Afterall, this course was structured more like a ‘Business developement’ course, so, I should be ready to launch a business straight away without so much mistakes and struggle. Well, I was only messing with myself because regular business mistakes are not thought in school and no one will tell you everything you need to know. However, everyone can share their little experience and you can learn from their mistakes as well. View Post

brand your business


Branding is one niche I am really passionate about and it makes me giggle when some people think business branding is just all about creating a business logo and card.

The biggest misconception about branding is jumping into a conclusion that branding is the same thing as a logo. Yes, a business logo is one of the biggest things in branding. However, it doesn’t stop at that. From having a unique and remarkable logo that makes you stand out from the market, you need to know your business value to create an outstanding business personality, brand identity, customers experience and great business development. View Post

small business, team for business


How To Build The Perfect Team For Your Business

After several years of reading about how a business can go from making 6/8 figures to bankruptcy, this has left me in a position of fear but better space to be very careful about who I bring on my team. I single handily started The Blogger Point, operated it alone for several months but while I jump from one platform to another with a long list of things to do daily, sooner, I realised I needed a team to support and grow with me. You can grow your business alone but with a team, you can grow faster! View Post

how to determine your target audience

target audience

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One of the biggest mistakes most people make when starting a business is trying to target everyone hoping this will bring them more sales. Think about it this way, it’s like asking a question and trying to listen to the response from 100 people at the same time giving you different responses. There is a probability that you will eventually end up not hearing the right and effective response you need.But if you decide to listen to everyone one after the other or in small groups then you have a higher chance of getting an accurate response and even be able to analyse your statistics.

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That’s exactly how target audience works, target a certain set/group of people and you are sure to get a result such as making sales and boost your revenue. So, let’s go straight into the 5 steps to define your business target audience:

Business Target Audience:

  1. Identify the problem your business is solving: Yes, you have this great idea but before pushing it out there, you want to ask yourself few questions first. Is this idea solving any problem? How?
  2. Start your consumer profile: This is the point you start pointing down every person that suffers this problem and can benefit from the idea as a solution. You need to be very precise and detailed as much as possible. Create a consumer identity: What is the name, age, hobbies, location, job or salary of your ‘perfect consumer’. Group them by market sector, geographic or social group…
  3. Determine your market: Now that you have your idea, you know what problem this idea is solving and you know who is likely to be the general consumers of this idea. Now, it’s time to think about the market they are. Here is where you need to identify who will be your direct target audience and indirect. For example, A hotel direct audience would be travellers and tourists but their indirect target audience will also be local residents. Travellers and tourists logically need a hotel to lodge while local residents already have their homes but might just want to get away occasionally. So, ask yourself, who really need your products/services (Direct target audience) and who might still benefit from it (Indirect target audience)?
  4. Internal resources: Now, you are thinking, who do you really focus on? Logically, it is the direct audience but do you have internal resources to target this audience? Can your company afford it? Do you have the right manpower or capital? Can you afford to target one location for a start or different locations?
  5. Selling point: Now, that you have all the responses to that question. Ask yourself one last question: Why will this target audience come to me? What makes you stand out? Once you can confidently give a reply to this question then you are targeting the right audience. If not, you need to review your steps over again.

I didn’t want to make this too long and too in-depth but I hope it can help you kick-start the journey of identifying your consumer? – Now that you know who your consumers are, let me know if you want me to write on ‘How to effectively target your consumers’ (Targeting the right consumers = More sales)

Thank you for reading.

Comment below, let me know what you think and if you have any area you want me to write on, drop it in the comment section

Check out my last post where I shared my 5 top websites for daily inspiration for entrepreneurs HERE

Check out my First YouTube video HERE

Instagram: @itsmaryamsalam

[Outfit details: Two pieces: HERE & HERE, Slides: Zara, Bag: Ailyofficial, Black top: Primark]

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Lately, I have been doing lots of self-educating in terms of growing a business and staying motivated as a young entrepreneur. Apart from following several entrepreneurs and business guru’s on social media. I like to take time out daily to read about what is going on in the business industry in general and entrepreneurship.

I believe researching about your business or industry isn’t just a one-time task. This is something you need to continuously do every-day in order to keep growing your business, enriching your knowledge and improving your entrepreneurial skills.

I’ve just recently started getting into hard-copy books reading but most of my readings happen online as it’s more convenient and suitable for learners on-the-go. So, let’s go straight into it. My top 5 websites are:

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Entrepreneurial Inspiration

  • is great for start-ups and general knowledge about how to improve your entrepreneurial skills and think like a successful entrepreneur. My favourite section on their website is the ‘How to’ which is more like a DIY/easy to learn tricks on becoming a better business owner. Secondly,
  • Inc.comis similar to but more detailed in terms of business planning. has categories such as Start-ups, grow, marketing, innovation etc. It’s great for days you really want to learn and research more about a specific sector of your business. Thirdly,
  • Quora: This can be described as twitter version for entrepreneurs. It is very interactive and active. This is a platform to ask questions about some topic or particular sector that isn’t very clear to you. You can read about people’s experience and opinion about a specific problem which is more relatable. Next one is,
  • Linked In: I know it is mostly known for networking but if you go to the home section, you can actually read about latest news and activities happening in your industry and sector. Depending on who you are following, it’s a great way to keep track about a particular person or company. Finally,
  • Business Insider UK: I love this one particular because it is focused on a smaller geographic. I am not sure if there a is business insider for every country but it’s a great platform to learn about your local industry and market. I believe as an entrepreneur, your target shouldn’t only be international but local and vice-versa. I might not have a business in the UK now but it gives you a local perspective of a particular business which you can get inspiration from to use in another country.

If you are building a business or wish to start a business soon, you should definitely check out these websites.

Please share your favourite entrepreneurial inspiration sources below, I would love to check them out…

Thank you for reading and please, don’t forget to comment + check out my last post where I shared a step by step guide on what you need to include in your business plan HERE

Maryam Salam (Instagram: @itsmaryamsalam)

*Link to shop my look is below (Scroll down) | Photography by: Demi (IG: @msdemi_akin) 

ideal of Sweden

Camera: Sony A6000 | Edited by: Me

Shop my look: (Click brand name to shop – direct link)

Blouse: Primark

Dungarees: Primark

Scarf & Under-scarf: Ebay


Sandals: Ego (SALES)

Phone case: Ideal of Sweden

Please, don’t forget to comment and give any post suggestions…